{"id":5619,"date":"2019-05-13T17:09:52","date_gmt":"2019-05-13T17:09:52","guid":{"rendered":"http:\/\/bendotti.it\/news\/peter-bottazzi-for-bendotti\/"},"modified":"2019-12-17T17:16:41","modified_gmt":"2019-12-17T17:16:41","slug":"peter-bottazzi-for-bendotti","status":"publish","type":"post","link":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/peter-bottazzi-for-bendotti\/","title":{"rendered":"Peter Bottazzi for Bendotti."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5619\" class=\"elementor elementor-5619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aef1801 chi-siamo elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aef1801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44714999\" data-id=\"44714999\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1569ba50 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1569ba50\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/bendotti.demo.kundera.misterketing.it\/wp-content\/uploads\/2019\/03\/news-madeinsteel-peter-bottazzi.jpg\" class=\"attachment-full size-full wp-image-2381\" alt=\"\" srcset=\"https:\/\/bendotti.demo.kundera.misterketing.it\/wp-content\/uploads\/2019\/03\/news-madeinsteel-peter-bottazzi.jpg 1200w, https:\/\/bendotti.demo.kundera.misterketing.it\/wp-content\/uploads\/2019\/03\/news-madeinsteel-peter-bottazzi-300x200.jpg 300w, https:\/\/bendotti.demo.kundera.misterketing.it\/wp-content\/uploads\/2019\/03\/news-madeinsteel-peter-bottazzi-768x512.jpg 768w, https:\/\/bendotti.demo.kundera.misterketing.it\/wp-content\/uploads\/2019\/03\/news-madeinsteel-peter-bottazzi-1024x683.jpg 1024w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f356dd elementor-widget elementor-widget-post-info\" data-id=\"6f356dd\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c197664\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/2019\/05\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-calendar\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMay 13, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418a3fb5 heading-txt page-title elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading\" data-id=\"418a3fb5\" data-element_type=\"widget\" data-widget_type=\"theme-page-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Page<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68040ed0 body-txt page-content elementor-widget elementor-widget-text-editor\" data-id=\"68040ed0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Made in Steel 2019 will be a good opportunity to present the new communication campaign <strong>\u201cVale la differenza. \u2013 Worth the difference\u201d<\/strong>, conceived by Gigi Barcella and accompanied by the evocative still life of the photographer Giuseppe Cella. To convey the new concept in the best possible way also through the stand, the artistic direction and the creation of the exhibition layout was entrusted to <strong>Peter Bottazzi<\/strong>.<\/p>\n<p>A renowned scenographer and designer, curator of international exhibitions and special exhibition arrangements, Bottazzi has been able to play with light and space to give three-dimensionality and \u201cmake even more explicit and strong the advertising campaign created for Made in Steel. A campaign that talks about the <strong>uniqueness and values of the company,<\/strong> eight to be precise, just like the eight letters that make up the name Bendotti. \u2013 explains Peter Bottazzi. \u201cHence the idea of creating an octagon made up of a letter for each side. Every letter takes on size and body, enriched with additional values and functions and becomes three-dimensional by expanding on the third Cartesian axis, leaving the two-dimensional printed paper, using the impalpability of the shadow as a vector. A shadow that each letter produces by materializing functional furnishing and office elements; each letter is now really inhabited here\u201d \u2013 adds Bottazzi. \u201cThe Bendotti writing, which filters and marks the stand from the rest of the pavilion, becomes a sort of open carousel with a strong visual impact, a particular and unique meeting space. Where everything is conceived and designed ad hoc\u201d.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac2da1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6ac2da1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/news\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-arrow-circle-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to news<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Made in Steel 2019 will be a good opportunity to present the new communication campaign \u201cVale la differenza. \u2013 Worth the difference\u201d, conceived by Gigi Barcella and accompanied by the evocative still life of the photographer Giuseppe Cella. To convey the new concept in the best possible way also through the stand, the artistic direction &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/peter-bottazzi-for-bendotti\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Peter Bottazzi for Bendotti.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":2381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/posts\/5619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/comments?post=5619"}],"version-history":[{"count":0,"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/posts\/5619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/media\/2381"}],"wp:attachment":[{"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/media?parent=5619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/categories?post=5619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bendotti.demo.kundera.misterketing.it\/en\/wp-json\/wp\/v2\/tags?post=5619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}